How SEO works in digital marketing?
Only think for a second that you own an outlet but there is no signage or specific board on it. You may expect people to drop by only because of anxiousness and may demand product B whereas you would be selling product A.
Now think of another scenario, you own an outlet with a proper signage on it and as well a little bit of product information and image. Now it is obvious that people interested in that product will come to your outlet and will ask you about other products as well. Now these customers are converted to leads if they buy anything from our outlet.
These customers may respond to our targeted potential customers about their experiences and the product quality.
Now you see the first example is about a website that does not do SEO, while the second example is of the website that is professionally optimized for search results.
What is SEO?
Search engine optimization (SEO) makes it easy for the google bot to crawl through the web and hence a website with good SEO will appear in top 10 search results. A website with good SEO is not just easy to crawl for the google bot but it is also very easy to run, and to categorize.
SEO in Business:
Seo helps your customers to find your business company easily when there is so much competition outside. SEO is now very important for any digital marketing strategy for any business.
Doing SEO is a very strong step towards attracting your potential customer to your business via accurate online platforms. So to do that it is essential that you do SEO so that your website appears higher in SERP (Search engine result pages).
Why is it essential? You know almost 14 million searches that place on the search engine of google only per month. As evident, there is such a huge global digital presence. So every business must have to make sure of digital presence.
So to achieve a position in top 10 results of the SERP, you have to make all the efforts for professional SEO (both on page and off page). In addition to this you also have to keep in mind the other factors that contribute towards SEO that are social media marketing, PPC
(Pay per click), and other tasks that we do for digital marketing.
For every business, new or old it is essential to advertise. The only way to expand your customer horizon in addition to good quality products is advertisement. Because advertising is such an effective way to attract large audiences, therefore as SEO is a free way of advertising towards a huge audience. Thereby, businesses must have to invest in it.
A website with good SEO will land in the first page of SERP. And you know people only tend to go to load only the first two pages of SERP. Almost 74% of the people take the aid of google to search for local businesses. Hence it definitely focuses to have a website with good SEO backed up with quality oriented digital marketing.
According to Tod Malicot:
“SEO is a noun, verb, and adjective.”
SEO and Digital Marketing:
On a surface level people see no difference among the approaches of SEO and Digital Marketing. Both work for the same cause “Customer attraction”, but the method of execution is different and collectively they both produce tremendous effects for achieving the purpose.
We can see SEO as a subset of Digital Marketing. The department or the people of SEO are aimed at acquiring most of the organic traffic while people of digital marketing focus on ensuring overall digital presence of the business. This goes way beyond the scope of SEO.
Normally digital marketing teams work for SEO as well, and you will find packages named as digital marketing with SEO. Because people understand it more easily.
Traditional approaches involve services like search engine marketing along with optimizing a website. The thing is both processes of digital marketing and SEO are interdependent. We need SEO for creating content for digital marketing.
SEO aids us to find right keywords, with that digital marketing teams can create blogs targeted with right keywords. It ultimately leads to contextual marketing, personalized marketing, behavioral marketing and mobile advertising.